The Southwest Popular/American Culture Association is honored to announce the 2015 Peter C. Rollins Book Award winners. Each year the Rollins award recognizes outstanding scholarship in three categories:

• Film/Television
• Popular Culture
• Sequential Art/Comics and Animation Studies (this topic area may vary from year to year, as it recognizes outstanding scholarship in a trending topic in popular culture studies)

These categories are chosen to balance our commitments to honoring our past and recognizing leaders in future scholarship. Through this award, we honor Peter C. Rollins, for whom the prize is named, and his contributions to the field of film and history and his service to the Southwest Popular and American Culture Association. At the same time, we recognize leaders of emergent trends and innovative scholarship in the fields of popular and American culture.

• In the category of Film and Television, the winning volume is Italian Silent Cinema: A Reader edited by Giorgio Bertellini, published in 2013 by John Libbey Publishing.
• In the category of Popular Culture, the winning book is Packaged Pleasures: How Technology & Marketing Revolutionized Desire by Gary S. Cross and Robert N. Proctor, published in 2014 by the University of Chicago Press.
• In the category of Sequential Art/Comics and Animation Studies, the winning volume is Wide Awake in Slumberland: Fantasy, Mass Culture, and Modernism in the Art of Winsor McCay by Katherine Roeder, published in 2014 by the University Press of Mississippi.

The Southwest Popular and American Culture Association is grateful to our panel of judges, Dr. Hugh Foley, Dr. Robert G. Weiner, and Dr. Alison Macor, for their thoughtful evaluation of the many excellent volumes submitted for consideration.

We will begin accepting submissions for the 2016 Rollins book award in September 2015.

Learn more about past award winners at our Rollins Book Award page: http://southwestpca.org/conference/rollins-book-award/