Seeking contributors for an edited volume on yoga in popular culture. This book is envisioned as a cross-disciplinary collection of scholarly work on yoga, with essays that explore the ways that yoga has reflected and changed popular culture in the West.
Yoga is experiencing its third “boom” in the United States. The first boom, at the turn of the 20th century, was marked by salons and contributed to interest in Orientalism, the occult, and physical culture. This boom ended during the depression. The second boom grew out of free love and communal living in the 1960s. This spawned interest in transcendental meditation and paralleled the burgeoning fitness movement. The third boom followed soon after, riding on the coattails of the credentialing movement in the health and fitness industry along with the growth in integrative medicine. Yoga teacher trainings grew into a viable business and yoga instruction began to cross over into medial education and healthcare to combat stress. Throughout each of these periods, yoga has held a place in the pursuit of spiritual and physical health as well as the popular culture of the day.
Yoga has been a driving force of change. While it serves as a vehicle for personal transformation, it has also become an opportunity for entrepreneurship. Commodification and commercialization of yoga would seem to contradict the teachings of ancient texts upon which the practice is rooted. Yoga can simultaneously be a spiritual pursuit and fitness practice. While there is potential for conflict between the traditionalists who promote authentic yoga and the growing fitness yoga market, a broader spectrum of yoga practice exists. This creates a paradox across yoga culture.
Cross-disciplinary contributors are sought from areas including (but not limited to) sociology, anthropology, history, communication, media studies, religious studies, exercise science, theatre, dance, education, health professions, medicine, business and finance. Please note that first person essays on self-transformation through yoga will not be considered. Contributors must be willing to commit to a 6,500 word paper on a scholarly examination of any topic relevant to yoga in popular culture.
Submission instructions: Send a 600-750 word abstract along with a 500 word bio in the text of an email to firstname.lastname@example.org. Do not include attachments. Please include complete contact information for principal author and put “Yoga in Pop Culture Proposal” in the subject line of the email. Deadline to submit abstracts is
June 2, 2017 UPDATE June 30, 2017. Authors of selected abstracts will be asked to submit a 5,000 – 6,500 word paper by October 2, 2017.
The Southwest Popular/American Culture Association is pleased to announce that proposals for papers and panels will be accepted for the 39th annual SWPACA conference beginning August 1, 2017, and closing October 15.
The Southwest Popular/American Culture Association is pleased to share the following photos of our 2017 award recipients. Continue Reading →
The Southwest Popular/American Culture Association (SWPACA) is pleased to announce the inaugural SWPACA Film Series.
Join us Thursday, February 16 and Friday, February 17 Hyatt Regency Downtown Grand Pavilion I-II. For more information, download the PDF flyer.
The Southwest Popular/American Culture Association (SWPACA) is pleased to announce that registration is open for the for the “2017 Breaking Bad Tour of Albuquerque,” to follow the 38th Annual SWPACA conference to be held in Albuquerque, New Mexico, February 15-18. The tour will be a guided driving tour of iconic “Breaking Bad” filming sites in Albuquerque, and is expected to last 3-3.5 hours. Space is limited, so pre-registration will be required.
The tour will be Saturday, 02/18/2017 at 1:15pm. Registered participants will meet at the Hyatt Registration Desk.
If you are interested in this tour register now at: http://southwestpca.org/brba-tour-registration/
The Southwest Popular/American Culture Association (SWPACA) is pleased to announce that the preliminary schedule is now available. Please note this schedule is preliminary and subject to slight revisions, especially regarding location of panels.
If you have questions about the schedule, please contact your Area Chair or Kelli Shapiro, email@example.com
Our special hotel room rate for the conference expires on January 16. Don’t delay! Follow the instructions on our conference travel page for details and reserve your room now.
The Southwest Popular/American Culture Association has extended the deadline the 2017 class of the Michael K. Schoenecke Leadership Institute. The deadline is now January 15, 2017.
To submit your application, navigate to our Institute page. Detailed instructions can be found there.
All graduate student presenters who have a papers accepted to SWPACA 2017 are eligible to apply for graduate paper and travel awards. You can find more information about graduate awards Graduate Student Paper and Travel Awards page.
If you have any questions, please contact our awards coordinator, Kathleen Lacey, at firstname.lastname@example.org.