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2014 Peter C. Rollins Book Award Winners

The SWPACA Executive Team and the Peter C. Rollins Book Award judging panel are pleased to announce that the Rollins Book Award has been expanded to recognize outstanding scholarship in multiple areas of popular and American culture.

Traditionally, the Rollins Book Award has recognized manuscript-length work in the area of Film/Television Studies. The Rollins Award will continue to do so, with the annual recipient in that category being invited to present the Keynote address at the SWPACA Awards Reception the following year. In addition, the Rollins Book Award committee will recognize one to three volumes/year in the category of general popular culture and a “rolling” category identified each year based on trends in popular and/or American cultural studies.

For 2014, the Peter C. Rollins book award winners are:

  • Film/Television and History: Kimberley Monteyne, Hip Hop on Film: Performance Culture, Urban Space, and Genre Transformation in the 1980s (University Press of Mississippi)
  • Popular Culture: Justin S. Vaughn and Lilly J. Goren, Women and the White House: Gender, Popular Culture, and Presidential Politics (University Press of Kentucky)
  • Sequential Art/Comics and Animation Studies: Philip Nel, Crockett Johnson and Ruth Krauss: How an Unlikely Couple Found Love, Dodged the FBI, and Transformed Children’s Literature (University Press of Mississippi)

Each year the Rollins Award Committee welcomes submissions of book-length work (single/multiple author or edited collection) published within the previous two calendar years. Books published in 2012 or 2013 may be submitted for consideration.

For full submission guidelines, please see visit the Rollins Keynote Speaker Page.

Thank you for attending the 2014 meeting!

thank-you-for-attending-2013The Southwest PCA Executive Team would like to thank all participants and guests who attended the 35th annual meeting of the Southwest Popular/American Culture Association, held in Albuquerque, New Mexico, February 19-22, 2014. We enjoyed meeting with you, hearing your presentations, and visiting with you at the various functions throughout the week; we hope that your time at the conference was stimulating and rewarding.

We would especially like to thank our honored guests and keynote speakers, Dr. Spencer Herrera, Levi Romero, and Robert Kaiser, who presented portions of their book Sagrado: A Photopoetics Across the Chicano Homeland (UNM Press, 2013). Special thanks, as well, to Dr. Alisa Perren, author of the Rollins Book Award for her work Indie, Inc: Miramax and the Transformation of Hollywood in the 1990s (U of Texas Press, 2012). Photos from the keynote and the awards ceremony are available on the Southwest PCA site.

If you’ve not had opportunity to visit the new journal site, we would encourage you to do so.  The inaugural issue of Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy is available at, and the second issue is forthcoming this Fall.

The Southwest PCA invites you to join us at our 36th annual conference, to be held February 11-14, 2015, at the Hyatt Regency Hotel in Albuquerque, where our conference theme will be “Many Faces, Many Voices: Intersecting Borders in Popular and American Culture.” We look forward to seeing you there and to the next 35 years and beyond in popular culture studies.

Until then,

Lynnea, Ken, Kelli, Tamy, and Chris
Southwest PCA Executive Team

Southwest PCA is now on Flickr!

flickr-annoucementWe are pleased to announce that we now have a Flickr account to share photos from the conference! Take a moment to head over to to view our photos.

We will post photos from the conference, the keynotes and others!

As of now, we have two sets:

Keynote by Dr. Spencer Herrera and New Mexico Poet Laureate Levi Romero; this set contains photos from Thursday’s Keynote

Rollins Award and Graduate Awards; this set contains photos of our Rollins Keynote speaker, Alisa Perren, as well as award announcers and all of our graduate  award winners.

We hope you like the photos. Keep your eye on the Flickr page as we grow our photographic presence and keep a record of our meetings!

Run-off Hotel Announcement!

The Southwest PCA room block at the Hyatt is now full. We encourage you to make hotel reservations at the Embassy Suites Hotel & Spa. They are the Southwest PCA official “run”off hotel and we are pleased they have agreed to help our presenters secure hotel rooms for our conference.

The Embassy Suites overlooks downtown ABQ and is 1786 foot steps to the Hyatt or as we have arranged shuttle service will be available for our conference presenters and their guests.

Hotel Rates:

  • Single: $136.00
  • Double: $141.00
  • Triple: $146.00
  • Quad (Stack & Pack): $151.00

Room reservations are now being accepted just mention that you are booking under the SW Popular/American Culture Conference.

Thank You! For Supporting the Southwest PCA

Embassy Suites
1000 Woodward Place NE, Albuquerque, New Mexico, 87102, USA
TEL: 1-505-245-7100
FAX: 1-505-247-1083

Extension of Conference Regular Registration Rate

To All SW PCA/ACA Conference Presenters,

We want to thank all of our participants who have taken the time to pay their registration fees thanking you for supporting the organization now entering its 35th year. We are planning for an outstanding conference with special keynotes, BrBa tour, round table sessions, graduate student workshops including our premier event the Peter C. Rollins Book and Graduate Student Awards.

For those still traveling during the holiday break and have not paid registration fees we are extending the current rates through January 31st. We hope this added incentive will help those still deciding on attending our conference to make the journey to ABQ in February 2014!

We Will Be There, Will You?

Happy New Year!

From the entire Southwest PCA Executive and Journal Editorial Team!

Submission Period Extension to November 15, 2013

updated-deadlineDue to the overwhelming response today, with our database working overtime to handle the flood of submissions, the SWPACA executive team has decided to extend the submission period to November 15, 2013.

This will give those who have not decided to attend this year’s conference a chance to submit a paper/panel proposal!

Submit today! Remember, all roads lead to ABQ, NM in February … We Will Be There, Will You?


SWPACA Conference Update:

We are pleased to announce that Dr. Spencer Herrera and co-author Levi Romero, the New Mexico Centennial Poet Laureate, will headline the 35th annual Southwest PCA/ACA conference’s keynote speakers series.  Their recently published book, Sagrado: A Photopoetics Across the Chicano Homeland (UNM Press), is a collection of essays, poems, and photographs that takes the reader on a journey across the Hispano Southwest United States.

As their book describes, Un lugar sagrado, a sacred place where two or more are gathered in the name of community, can be found almost anywhere – and yet it is elusive: a charro arena behind a rock quarry, on the pilgrimage trail to Chimayó, a curandero‘s shrine in South Texas, or at a bi-national Mass along the border. Sagrado is neither a search for identity nor a quest for a homeland but an affirmation of an ever-evolving cultural landscape. Embedded at the heart of this remarkable book, in which prose, photographs, and poems complement each other, is a photopoetic journey across the Chicano Southwest.

Acclaim for Sagrado

“Sagrado’s three talented artists represent the best in contemporary Chicano poetry, art and history. One of the most important books I’ve read recently.”
Rudolfo Anaya

“These poems are photos, these photos are poems, and together with the historical testimony that reads delicious as cuento, they are prayers said on behalf of others. A book to teach with or to teach ourselves things we forgot. Wise, heartfelt, generous, grace-filled, and, above all, created with love. And everybody knows whatever is made with love siempre sale bonito. A thousand and one blessings to the artists for this labor from el corazón.”
Sandra Cisneros

UNM page

Amazon page

KRWG Fronteras interview

Join us for this exciting event… Thursday evening, February 20, 2014