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News from the Southwest Popular/American Culture Association. Check back frequently for the most up to date information from us!

SWPACA 2015 Conference Schedule Now Live

Schedule-LiveThe Southwest Popular/American Culture Association (SWPACA) is pleased to announce that the schedule for the for the 36th Annual SWPACA conference to be held in Albuquerque, New Mexico, February 11-14 is now available to view online at Scroll down to the  section entitled “Schedule of sessions by time.” There are filters to view listings according to date and time.

We look forward to seeing you in Albuquerque!

Pop Culture Game Night

game-nightWe are pleased to announce our first annual Popular & American Culture GAME NIGHT!  Let’s get our “geek on” in style! The hosts of this session are expert geeks and will provide some fun, challenging but easy-to-learn games that are anything but traditional, including European games of the year and Mensa award winners. Multiple tables will be available so the more, the merrier. Our Executive Team will provide drinks & munchies for the whole endeavor (although I’m not sure Mountain Dew and Twinkies will be on the menu).

Come out and enjoy an evening of comaraderie with your fellow conference attendees! ​More details coming soon.

Journal Dialogue: Volume 2, Issue 1 Preview


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The Southwest Popular/American Culture Association (SWPACA) is pleased to announce the release of  Dialogue  Volume 2, Issue 1 Preview, in advance of the February, 2015 issue (Volume 2, Issue 1). This sneak peek brings you three articles and one review:

  • Anthony Neely’s “Girls, Guns, and Zombies: Five Dimensions of Teaching and Learning in The Walking Dead”
  • Amy Fatzinger’s “’Can you imagine, a real, live Indian right here in Walnut Grove?’: American Indians in Television Adaptations of Little House on the Prairie”
  • May Friedman’s “Survivor Skills: Why I Want to Teach Reality TV” and
  • Peter Kay’s review “‘Indy Classical Innovation: yMusic‘ at USC’s Southern Exposure New Music Series”

These articles highlight the  interdisciplinary nature of the Journal, with contributions addressing literature, television and film; history and the post-apocalypse; adaptation and “reality”; live performances and studio recordings.

As we look towards the Spring 2015 issue, we encourage you to join us in celebrating the range of popular culture topics, approaches, and time periods.

SWPACA Community Awards and Publications Page

SWPACA-Community-PageThe Southwest Popular/American Culture Association (SWPACA) is pleased to announce the SWPACA Community Awards and Publications Page. We are  dedicated to promoting Popular and American Culture Studies with links to publications and awards by Southwest Popular/American Culture Association Conference Area Chairs, presenters, the association’s staff, and past keynote speakers and award winners. We encourage you to share your professional achievements with our community of scholars.

For information on the SWPACA Community Awards Publications Page visit:

Now Accepting Applications for the Michael K. Schoenecke Leadership Institute

2014-leadership-instituteThe Southwest Popular/American Culture Association (SWPACA) is pleased to announce that the online application for the Michael K. Schoenecke Leadership Institute is now open. We will be accepting applications from October 1, 2014 through December 1, 2014, and  look forward to an excellent inaugural class of Institute Fellows.

For information on the Institute, please visit the Michael K. Schoenecke Leadership Institute page now, then apply via the online application.

2014 Peter C. Rollins Book Award Winners

The SWPACA Executive Team and the Peter C. Rollins Book Award judging panel are pleased to announce that the Rollins Book Award has been expanded to recognize outstanding scholarship in multiple areas of popular and American culture.

Traditionally, the Rollins Book Award has recognized manuscript-length work in the area of Film/Television Studies. The Rollins Award will continue to do so, with the annual recipient in that category being invited to present the Keynote address at the SWPACA Awards Reception the following year. In addition, the Rollins Book Award committee will recognize one to three volumes/year in the category of general popular culture and a “rolling” category identified each year based on trends in popular and/or American cultural studies.

For 2014, the Peter C. Rollins book award winners are:

  • Film/Television and History: Kimberley Monteyne, Hip Hop on Film: Performance Culture, Urban Space, and Genre Transformation in the 1980s (University Press of Mississippi)
  • Popular Culture: Justin S. Vaughn and Lilly J. Goren, Women and the White House: Gender, Popular Culture, and Presidential Politics (University Press of Kentucky)
  • Sequential Art/Comics and Animation Studies: Philip Nel, Crockett Johnson and Ruth Krauss: How an Unlikely Couple Found Love, Dodged the FBI, and Transformed Children’s Literature (University Press of Mississippi)

Each year the Rollins Award Committee welcomes submissions of book-length work (single/multiple author or edited collection) published within the previous two calendar years. Books published in 2012 or 2013 may be submitted for consideration.

For full submission guidelines, please see visit the Rollins Keynote Speaker Page.

New Name, New Look, New Logo, New Web Site

SWPACA-LogoThe Southwest Popular/American Culture Association (SWPACA) is pleased to announce its 35th annual conference will be held in Albuquerque, New Mexico, February 19-22, 2014. This year marks several areas of growth for the Association:

  • The association name will change, effective May 2013, from the “Southwest/Texas Popular and American Culture Association” to the “Southwest Popular/American Culture Association”
  • The SWPACA web site has been updated and moved to its new home at – be sure to check back regularly for news and info!
  • The SWPACA is pleased to announce the launch of Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy.  Please visit for more information.
  • • The SWPACA’s flagship award, the Peter C. Rollins Book Award, established a new standard in 2013, recognizing three outstanding volumes in separate areas of popular and American culture:
    • Traditional Film/Television Studies
    • Popular Culture Studies
    • Sequential Art/Comics and Animation Studies

It is our goal to attract a new group of authors with these new subject categories in honoring the legacy of Peter C. Rollins the founder of our organization.